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Message Development Workshop
Bangladesh Center for Communication Program (BCCP) organized and conducted a 3-day long ‘Message Development Workshop’ from 22-24 June 2015, at BCCP’s own premises in Mirpur for Climate Resilient Participatory Afforestation and Reforestation Project (CRPARP) of Bangladesh Forest Department (BFD). The workshop hosted various categories of 20 participants from BFD, PIU and field officials of CRPARP, Arannaky Foundation and its partner NGO in the field Young Power at Social Action (YPSA) and Uttaran.
The objectives of the workshop were to develop concepts for messages and materials to be used in CRPARP; and also to develop the capacity and skills of the relevant participants on the systematic process of message and material development. BCCP conducted the workshop as part of CRPARP’s Strategic Communication Program (SCP) that has been awarded to BCCP to design and implement activities under this.
Mr. Md. Yunus Ali, The Chief Conservator of Forests (CCF) inaugurated the workshop. In his speech, the CCF thanked BCCP for organizing such kind of workshop. He also urged the participants to learn from the workshop and also to contribute to the best of their ability to do something different, unique and to get the output from the workshop so that it attracts the attention of the intended audience. Mr. Uttam Kumar Saha, Project Director of CRPARP, also emphasized on developing attractive messages and materials to achieve CRPARP communication objectives. Mr. Md. Shahjahan, Director and CEO of BCCP, welcoming the participants put emphasis on practicing a process-oriented approach to make communication effective. Mr. Farid Uddin Ahmed, Executive Director, Arannyak Foundation mentioned that communication messages should be less wordy but attractive. Ms Khadija Bilkis, Senior Deputy Director of BCCP and Team Leader, SCP facilitated the opening ceremony.
To make the workshop participatory, interactive and result-oriented, a combination of methods and a good blend of theory and hands-on group exercises were used. The participants, divided into four groups, were introduced to analyzing the situation and audiences, designing the strategy to overcome the barriers and challenges and were helped with drafting a message and material concept for CRPARP from each of the four groups.
At the end of the workshop and in the concluding ceremony, each group presented their draft concepts. BCCP’s creative team will further work to fine tune and pretest these concepts before going for final production. The workshop ended with the award of certificates to the participants by Mr. Uttam Kumar Saha and Mr Farid Uddin Ahmed.